01Three fiscal years
Profit & loss
Total revenue and its split into managed services, projects and resale, plus owner compensation, rent, interest, depreciation and pre-tax income.
Private valuation for MSP and MSSP owners
Know what your MSP really earns — and what it’s worth.
Upload a 3-year P&L, a business tax-return summary and a de-identified client list. GTIA MSP Valuation turns them into normalized EBITDA, an indicative value range, three deal structures and a 24-month value plan, with every figure traced to its source.
- Private workspace
- No listing, no buyer outreach
- Every figure sourced
- Your own recordsEarnings figures are read from the files you upload and the answers you give.
- Stated vs. documentedOwner-stated add-backs are marked, so you see what a buyer will ask to prove.
- A report that holds stillEach version keeps its inputs, formulas and assumptions, with a PDF.
Three documents in
Start with the records you already keep.
The upload screen shows the accepted columns and data boundary before the file picker opens. A file that does not match is rejected, never turned into an invented number. See the exact CSV shapes.
02Three fiscal years
Business tax-return summary
For example Form 1120-S: sales, deductions, ordinary business income and officer compensation. A second source for revenue and owner pay.
03De-identified
Client revenue list
One row per client: a code such as C0001, service type, first year, annual fee and whether it recurs. No client names.
How it works
Documents first. Questions only where documents are silent.
Four steps from upload to report. Nothing counts until you have seen where it came from.
Upload three records
A 3-year P&L, a 3-year business tax-return summary and a de-identified client revenue list. The accepted columns are shown before you pick a file.
Check what was read
Every figure shows its file, row and column. Where the P&L, tax return and client list disagree, the difference stays open until you resolve it.
Answer what documents cannot show
Market salary for a general manager to replace you, personal spending run through the business, related-party rent, other add-backs and your hours in client delivery.
See earnings, value and a plan
Normalized EBITDA, an indicative value range, three deal structures and a 0–12 and 13–24 month value plan, in a versioned report with a PDF.
Normalization · DD methodology
What your MSP really earns, line by line.
Reported EBITDA comes straight from your P&L: pre-tax net income plus interest, depreciation and amortization. Normalized EBITDA adds five add-backs. Two ratios then show how a buyer reads the result: normalized EBITDA margin, where the best MSPs run about 20% and below 10% is a red flag, and add-backs as a share of reported EBITDA, where above 25% a buyer digs deeper.
- Owner comp above marketWhat you pay yourself (W-2, draws and bonuses) above the market salary of an MSP general manager in your region. Zero if you pay yourself less.
- One-time expensesP&L lines that appear once in three years, such as an office move, a lawsuit or a fine. Found automatically.
- Personal expensesPersonal spending run through the business, such as a family vehicle, family travel or a relative on payroll. Stated by you.
- Below-market rent adjustmentOnly when the business rents from you or a related party: market rent minus current rent. Otherwise zero.
- OtherOther owner add-backs, such as donations, above-market contractor pay or one-off bonuses. Stated by you.
One add-back, back to its cellsSynthetic
- SourceP&L CSV · row 19 · “Office relocation”
$0 in 2023, $0 in 2024, $10,000 in 2025
- RuleOne-time expense
An amount in the latest year and zero in both prior years
- Add-back+$10,000 to normalized EBITDA
All three cells stay cited on the line
- ReportPinned in a versioned report
A later change creates a new version, never a silent edit
Indicative value range · deal structures
What it could be worth, and how it could be paid.
The indicative value range multiplies normalized EBITDA by add-on entry multiples of 4.0× to 5.0×, with 4.5× as the reference. For the demo MSP that is $1.28M–$1.60M. Three deal structures then show how the reference value could be paid. None is ranked, and none is an offer.
All cash at close
The full reference value is paid at closing, with transaction costs shown.
- Cash at close
- Transaction costs
- Nothing paid later
Cash + seller note
Part of the price is paid at closing and the rest as a note you carry, with rate, term and payment schedule shown.
- Cash + fixed note
- Rate, term and schedule
- Your credit exposure
Cash + earn-out
Part of the price is paid at closing and the rest depends on revenue collected after closing, up to a cap.
- Formula and period
- Share and cap
- Client-retention exposure
What a buyer checks first
Six checks, then a 24-month value plan.
Each check shows where your MSP stands. A check that falls short becomes an action for the next 0–12 or 13–24 months, with the evidence that proves it is done: signed managed services agreements, an updated client list, a trailing-twelve-month P&L.
Results are published as an immutable, versioned report with a PDF and a share link you can revoke.
Walk through the synthetic sampleManaged services at 70% or more
Recurring managed-services revenue as a share of total revenue. Buyers pay for contracted monthly revenue.
Largest client under 20%
No single client should carry the business. One departure should not move normalized EBITDA materially.
About 20% at the best MSPs
Normalized EBITDA divided by revenue. Below 10% is a red flag.
25% of reported EBITDA or less
Total add-backs as a share of reported EBITDA. Above 25%, a buyer digs deeper.
One revenue figure across sources
The P&L, tax return and client list should agree. Open differences are shown, not averaged away.
Your hours in client delivery
Tickets, projects and vCIO meetings you still handle yourself. Fewer hours mean an easier handover.
Private by design
Your assessment is a private workspace, not a listing.
Access is rechecked for the current person, role, assessment and action on every request. Operational telemetry records technical state, never document text, answers, file names or financial values.
Minimum access
People you invite see only the assessments and actions you grant them.
Sharing you control
A report goes to one named recipient through an expiring link you can revoke.
Truthful deletion
Deletion status separates closed access, removed active data and delayed backup expiry.
Try it without customer data
Explore with synthetic records today.
The public sample reads three synthetic CSV files, traces every figure to its row and column, and compares revenue across sources. Nothing is stored. Secure account access is available for the controlled pilot.